PENTAX Imaging Company has introduced the smc PENTAX-DA Zoom 18mm-55mm F3.5-F5.6 AL lens. Exclusively designed for PENTAX digital SLR cameras including the newly announced PENTAX *ist DS SLR, the PENTAX-DA Zoom 18-55 lens is portable and affordable to ensure comfortable, well-balanced operations. This compact, lightweight standard zoom lens features an image circle to match the camera’s large 23.5mm x 15.7mm image sensor.

PENTAX will unveil the lens and other new and exciting digital products on September 20 at the PEPCOM Holiday Spectacular in New York City. The PENTAX-DA Zoom 18-55mm lens will ship to major camera retailers in November 2004.

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, binoculars, spotting scopes, eyepieces, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan.

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