PENTAX Imaging Company has announced the Optio SV digital camera. With 5.0 megapixels, a powerful 5X optical zoom, and tiny dimensions, the Optio SV combines powerful digital with portability.

The unique PENTAX Sliding Lens system in the Optio SV allows the powerful 5X zoom lens to retract and fully recede into the camera housing, flush with the body frame. As result, the Optio SV boasts the ultra-compact body dimensions of 3.6 x 2.2 x 1.1 inches. The novel lens system significantly reduces both the depth and length of the entire camera while it delivers a powerfully high zoom ratio for outstanding image quality. First incorporated in the Optio S digital camera launched last year, this innovative system is featured on select PENTAX digital cameras.

Additional features on the Optio SV enhance image quality, operation and design. A high performance smc PENTAX lens with a newly developed ASIC (Application Specific Integrated Circuit) helps ensure quality images. A special dial allows mode selection with a simple turn. The Optio SV features a Picture mode that allows users to select an icon on the LCD monitor that matches the scene at hand. Finally, the sleek design of the Optio SV is housed in a tough aluminum alloy case.

PENTAX will unveil the Optio SV and other new and exciting digital products on

September 20 at the PEPCOM Holiday Spectacular in New York City.

The camera will ship to major camera retailers in October 2004.

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, binoculars, spotting scopes, eyepieces, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc. a wholly owned subsidiary of PENTAX Corporation of Japan.

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