Casio, Inc., in conjunction with its parent company, Casio Computer Co., Ltd., Tokyo, Japan, announces the release of the 5-megapixel EX-Z55 and EX-Z50, two new models in the EXILIM ZOOM range of digital cameras with long battery operation and large LCD viewing screens. The cameras will be available in October, MSRP $449.99 for the EX-Z55 and $399.99 for the EX-Z50.

Earlier this year, CASIO introduced the 4-megapixel EXILIM ZOOM EX-Z40, a thin-body digital camera with a large 2.0-inch TFT LCD screen. This model offered high picture quality, high-speed response and energy saving circuitry in a compact unit. Thanks to the incorporation of CASIO’s proprietary compact image processing module, the EXILIM Engine, the model also offered superior portability and exceptional performance, providing 2.5 times longer battery life (comparison between EX-Z4U and EX-Z40), and representing a significant improvement over what remains a common drawback with conventional digital cameras. This attention to the needs of consumers in terms of features and usability ensured the EX-Z40’s extraordinary popularity.

“Our new EXILIM ZOOM models, the EX-Z50 and the EX-Z55, both incorporate Casio’s heralded EXILIM Engine, the compact image processing module with a 3 layer stack LSI that enables high picture quality and speedy response using a 1.8V low-power system,” said John Clough, President of Casio, Inc. “They now feature circuitry enabling even lower power consumption providing users with a much longer battery life, allowing them to take up to 400 pictures on a single charge. This means that these cameras are perfect for work or travel applications where it may not be possible to regularly charge the battery.” In addition, continued Clough, “both the EX-Z50 and the EX-Z55 introduce the ‘Business Shot’ function. This enables users to take a trapezoidal distorted picture of a projector, white board, document or business card from a side angle and correct it to a rectangle automatically. This empowers the professional consumer with enormous convenience and flexibility.”

The EX-Z55 is equipped with a high resolution 5-megapixel CCD, a 3X optical zoom lens and a larger 2.5-inch LCD screen incorporating an optical viewfinder. With its compact and stylish design, the EX-Z55 can take approximately 400 pictures (based on CIPA* standards) on a single charge. The EX-Z50 has a 2 inch LCD screen and can take approximately 390 pictures. Both models offer extended battery life, making them ideal for use during long vacations and business travel, in fact any occasion requiring the amazing stamina that these cameras now offer.

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